Rajeeb L. Satyal is one of the most experienced Social Marketing and Management Consultants in Nepal. Currently, he works as the Public Private Partnership Advisor of the N-MARC project, managed by Academy for Educational Development (AED). It is one of the key strategic positions responsible for designing, managing and evaluating “Commercial Sector Strategy” under public private partnership program, and AED’s global Centre for Private Sector Health Initiative.
Before joining AED, he owned and managed his own company called SMD (www.smdnepal.net) where he designed and pioneered traditional and non-traditional programs that effectively used social marketing as an innovative tool to promote socially beneficial ideas and products. He has extensive international travel experience from USA to Europe and South Asia.
Well-versed in social marketing approaches, authentic learning cycles, appreciative inquiry and a coaching approach of management, Rajeeb Satyal is a well regarded management coach and organizational motivator who has helped a number of individuals and organizations achieve their breakthrough results. His areas of expertise include adopting social marketing approaches in various developmental projects, management, coaching, institutional development and trainings and Behavioral Change Communication and Intervention (BCC).
In addition to these professional interests, he routinely writes and publishes articles on a variety of management and leadership topics in local newspapers and for his website.
Detail Résumé – https://pshi.aed.org/staff_satyalr.htm
Contact address
rajeeb@rajeebsatyal.com; rajeeb.satyal@gmail.com
Profession/expertise
Social Markeing, Management consultancy PublicPrivate Partnership
Present position
Public Private Partnership Advisor (Director)
Organization
N-MARC Academy for Educational Development ( www.aed.org)
PROFESSIONAL EXPERIENCE
Public Private Partnership Advisor Academy for Educational Development, N-MARC
Kathmandu, Nepal July 2006-present
· Responsible for designing, developing and implementing commercial marketing strategies to compliment social marketing and public sector efforts in improving reproductive health, MCH and HIV/AIDs prevention effort. Apart from architecting new initiative, he is responsible for managing several multiple partners, especially the private sector partners to ensure their capacity building and optimum result.
Chairman/Managing Director Social Marketing Distribution (SMD)
Kathmandu, Nepal 1991 -2007
· Established and managed Social Marketing and Distribution P Ltd (SMD) (URL: www.smdnepal.net) as its Managing Director and lead the social marketing field team to design implement various projects including a) Targeted Community Based Condom Social Marketing b) Condom social marketing for Youths c) Iodized Salt Social Marketing Campaign d) Social Marketing Campaign to promote Treatment of Kala Azar e) Social Marketing Campaign to promote Mediation Service f) Social Marketing Project to help the government peace in the country.
Act/Deputy Managing Director, Marketing Nepal CRS Company
Kathmandu, Nepal 1991 – 1996
· Managed social marketing operation of the company in coordination with donors, and other local stakeholders
Marketing/Sales Director Nepal CRS Company
Kathmandu, Nepal 1986 – 1990
Administrative Chief Nepal CRS Project
Kathmandu, Nepal 1981 – 1985
· Predecessor to Nepal CRS Company; a project managed by Westinghouse Electric Corporation, Health Systems (W), Maryland, USA
RELEVANT CONSULTING EXPERIENCES
November 2005 Academy for Educational Development (AED), USA
§ Assisted AED in preparing proposal on Nepal Social Marketing and Franchise project , specially in designing public private partnership program
September 2001 The Futures Group International
· Assisted EPOS, a local organization, in preparing project proposal for Iodized salt social marketing campaign in India in respond to UNICEF-India’s RFP
July 2000 Family Health International Nepal (FHI Nepal)
· Design and develop social marketing program to promote consistent use of condoms among HIV AIDS high risk groups
January 1999 – July 2001 The Futures Group International
· Managed and coordinated the “Iodized Salt Social Marketing Campaigns’ phase I and II” as a Project Manager under the guidance of FUTURES Country Representative, Mr. Reed Ramlow.
July 1999 – April 2000 Populations Service International (PSI Europe)
· Designed and managed/conducted market research on behalf of PSI -Europe to find the viability of marketing ADSPEC, a breakthrough eye glass invented by Adaptive Eye care Limited (AEL) Oxford, London
June 1996 – September 1998 AVSC International
· As a part of a team coordinator, designed, launched and piloted a special management coaching program called “Management Support Program” (msp), a long term technical assistance program to enhance the managerial capacity of AVSC’s local partner including a) NFCC b) Kalimati Clinic c) Dhulikhel Clinic d) BP Memorial Health Foundation e) Adra Nepal f) Environment and public health (ENPHO) g) WOREC along with hundreds of managers, and I/NGOs.
ABSTRACT AND ARTICLES:
a) July 2008- Executive abstract on “Social Marketing through business alliance with commercial partners, presented at International Non profit and Social Marketing (INSM) conference at the University of Wollongong, Australia
URL- http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1009&context=insm08
b) September 2008- An abstract on Increasing condom accessibility and choice in Nepal through partnership with the commercial sector presented at World Social Marketing conference in Brighton, UK
URL Page 18- http://tcp-events.co.uk/wsmc/downloads/WSMC_PracticalAbstracts.pdf
c) Co-authored abstract on Social Marketing of Iodized Salt to Prevent Iodine Deficiency Disorders in Nepal The 130th Annual Meeting of APHA, November 2002
URL http://apha.confex.com/apha/130am/techprogram/paper_44483.htm
d) Number of Article published in Newspapers and websites ( www.rajeebsatyal.com)
PROFESSIONAL ACCOMPLISHMENTS
· Successfully conceived, designed and implemented public private partnership program on behalf of the Nepal Social Marketing and Franchise Project for AID, Reproductive Health and Child Survival (N-MARC). This program produced a breakthrough result where commercial partners immediately took more than 20-35 % of the market share from the total condom market, and invested four times against the contribution provided.
· As a successful management coach, provided management coaching services to I/NGOs to help them do better and achieve more.
· Successfully designed various social marketing and behavioral change communications and interventions for various national and international organizations including The Asia Foundation, Population Service International, Family Health International; Environmental Health Project and etc.
· Successfully designed and managed PSI -USAID’s Targeted condom social marketing for HIV/AIDS high risk group in Nepal.
· Successfully designed and managed FHI-USAID’s Targeted condom social marketing in HIV/AIDS high risk areas in 20 districts since 2000.
· Designed and developed social marketing campaign for Community based social marketing programme for Kala Azar Prevention and Treatment, Nepal initiative, Alternate Energy, Domestic violence against children and females, Advocacy for HIV/AIDS Prevention, Harm reduction program and Good Governance.
· Successfully designed and implementing community Mediation Social Marketing for The Asia Foundation Nepal.
· Successfully managed the largest social marketing operation in Nepal–the Nepal CRS Company–for over 14 years with total success in achieving breakthrough results in terms of sales, distribution, revenue and products. CRS is regarded as one of the most successful social marketing operations in the world.
· Successfully designed and implemented “Rural Social Marketing (RSM)” program in rural, remote and inaccessible districts of Nepal to make family planning and health products available and affordable to people residing in those areas. Designed various IEC campaigns to popularize family planning and health products in remote areas.
· Successfully negotiated with the KfW–a German financial institution–to fund CRS for ORS and oral contraceptive social marketing operations. Acted as main initiator and negotiator on behalf of CRS management during the initial stage.
· Instrumental in developing managerial cultural changes within CRS, developed a long-term vision and cost recovery strategies. Proven skill and experience in dealing and negotiating with donor agencies. Maintained excellent relationship with donors, expatriate consultants and HMG officials.
International Travel
Countries travelled: USA , UK , France, Australia, Thailand (frequent) Netherlands, Italy, Germany, Canada, Malaysia, Singapore, Indonesia, India and countries in transit.